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The best affiliate rep I ever encountered was Kevin from Twistys.
Thought:
What about no affiliate rep at all (or several people's added part time role), just a ticketing system that sent everyone in the company that could possibly respond an e-mail?
Perhaps getting the president to respond to customer requests would have a profound effect on several levels. First, you'd be in a race with your boss to respond to tickets. If they're responding to too many, you'd feel like a worm.
Second, it would give all levels of management forced responsibility to make sure a bit of micromanagement was happening. Also it would force them to think about what they can be doing on a macro level to solve company problems. Real customer problems should get any executives mental wheels turning.
Thoughts?
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