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DamianJ · 06-14-2011, 01:54 AM

So, what can we learn from Apple about getting pirates to pay, their new amnesty.

Their new music match service (which is what became of LaLa, if you were following that acquisition) is amazing. If you don't know, this is what it does.

- Scans your music collection and instantly lets you access it from the cloud on any device
- Any low quality versions of songs will be replaced with 320KBPS AAC. EVEN SONGS YOU HAVEN'T PAID FOR
- You can download the high quality replacements and just own them
- All for 25 bucks a year

You can imagine the pitch to the labels.

"We all know you are making no money from piracy. How would you like to? Yes, that's right, you can take money from millions of pirates overnight. Sure it won't be billions of dollars, but pennies is better than nothing, right?"

Is there a lesson we can learn? For years I've talked about iTunes Music Store for porn. Get the large producers together and actually offer punters what they want, instead of what we want to sell them.

Would this be the logical extension to that? Get millions of people to pony up a small amount of cash to get decent quality versions of all the stuff they pirated?

06-14-2011, 01:54 AM
DamianJ Too lazy to set a custom title Industry Role: Join Date: Jul 2006 Location: A magical land Posts: 15,808	Paying for piracy So, what can we learn from Apple about getting pirates to pay, their new amnesty. Their new music match service (which is what became of LaLa, if you were following that acquisition) is amazing. If you don't know, this is what it does. - Scans your music collection and instantly lets you access it from the cloud on any device - Any low quality versions of songs will be replaced with 320KBPS AAC. EVEN SONGS YOU HAVEN'T PAID FOR - You can download the high quality replacements and just own them - All for 25 bucks a year You can imagine the pitch to the labels. "We all know you are making no money from piracy. How would you like to? Yes, that's right, you can take money from millions of pirates overnight. Sure it won't be billions of dollars, but pennies is better than nothing, right?" Is there a lesson we can learn? For years I've talked about iTunes Music Store for porn. Get the large producers together and actually offer punters what they want, instead of what we want to sell them. Would this be the logical extension to that? Get millions of people to pony up a small amount of cash to get decent quality versions of all the stuff they pirated?