They go up and down and longterm "hopefully" are still worth promoting.
I cant fig how you can send 30,000 hits tho with one sale. Is that their count. Actually 60,000 hits if it is.
You should be able to send 60,000 skim hits and get at least one sale.
That is some seriously bad traffic.
Maybe they are saturated. They need another new GF type site. Their tours are great BUT folks have already been pitched a million times on their main two GF sites.
But noone is investing in new sites which is really the tell tale sign that this industry is in trouble.