There's been a lot of denials about this before.... Not anymore...
Source:
http://www.pcworld.com/article/22967...s_growing.html
Quote:
The company is very specific about words that go into Twitter messages as well. For instance, the word "concierge" appears often since concierge services are a determining factor for people choosing hotels, he said.
It also created its own custom link shortener at fshr.com. That gives it flexibility in exactly what the links look like, he said.
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