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Originally Posted by MrMaxwell
Well, she keeps telling me, if there's too much text or too much bold, no one will read it... I didn't agree, but she has done a lot of proofreading and is well educated... so I bowed to her
I had more text and more was bolded
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It's not about too much bold, it's about you haven't highlighted the whole of what is relevant to the actual subject. Take away the unbolded text and you get
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Your child is 5000 times more likely to go missing
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more likely to go missing than what? you are trying to sell the service
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Your child is 5000 times more likely to go missing than a child protected by Child Shield U.S.A.
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