Quote:
Originally Posted by Just Alex
Its not about retention, its about volume biz. Lets say you sell 500 sessions for pedicure with reservations required. You stick them in to your empty spots and gain whatever $$$ you can. Its not like it "all sold out" places go for this groupon thing. Sure you want them to come back but you have to keep in mind its the mcfrugal crowd.
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You do realize they ask you if you want to book again when you leave and usually at another discounted rate?
Yeah, initial traffic is great, but when you are offering 50% off and then have to give Groupon anywhere from 10-50% (based on the method you use) then you really want to rely on the retention.