Originally Posted by DamianJ

You're welcome. See, that wasn't too hard.



Good god man. I already explained this to you, as did The Doc.

You have a DISPLAY NAME and a REPLY TO ADDRESS. The display name is what appears in the FROM field. The REPLY TO is what email address will get the mail if they hit reply? Right?

OK?

You get that bit?

Cool.

What I am suggesting is you change the DISPLAY NAME to Paul Markham. I am not suggesting you try and mislead anyone with fake names. Is that clear?

I also am offering to buy YOU a month on YNOT mail so you can split test properly and prove that my mails are better. This, again, is not about DECEIVING anyone. It is about using a professional email solution to deliver your mail and test it. You can opt to send it from newsletter@ of you wish. Mr professional advice would be to use Paul Markham rather than Newsletter, but whatever.

Does that make sense yet?



Yes. That is right. See, you *do* understand a little of online marketing!



So now you understand what I was offering, would you like it?

If not, how are you going to split test the emails? How do you measure open rates, hard bounces and clicks?