Quote:
Originally Posted by jigg
who'd be crazy to lease a domain, send tons of traffic, build it and so on instead of outright buy it?!  |
Well, why not? It's a really good deal when the right people are involved.
For example, let's say you owned the name "prettyfeet.com", but you're not a foot fetish guy. One day some well established Internet marketing genius who also happens to be a Foot lover knows he can make millions with your domain and offers to buy it from you.
You know your domain can generate millions a year, but you don't know how to do it. He knows he can generate millions per year, but can't without your domain.
You're not a foot guy and you now nothing about marketing or feet, so a partnership isn't interested to you or to him. Answer? Lease. Why?
- You collect up front.
- If his idea fails, you're still paid.
- If his idea succeeds, you both make good money.
- Next year, you re negotiate.
- If you or he is not interested, you still own the domain, and can partner with someone new.
- If/when you do partner with someone new, your domain has that much MORE value.
Win, win, win.