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The registration of a trademark is tied to a particular class of products. Therefore, Hustler.com is tied to Hustlers offering of erotica as the class of products. If someone were to register Hustler.xxx, it immediately causes a trademark violation because .XXX, by nature, offers the same class of products.
The choice given Hustler is to defensively register the domain and park it or fight the registration of the domain by a third party should that happen.
Neither option is fair to Hustler and both options cost money without generating any additional revenue.
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