Quote:
Originally Posted by Barefootsies
I personally believe webmasters who know what they are doing can make a KILLING in mailing. Especially if they know how to develop their own lists over time. Including the tracking part with the double opt-in.
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Some key points in addition to this are:
- Split testing
- Loyalty tracking
and of course keeping your servers on the whitelists and I can tell you that alone, along with handling complaints, is AT LEAST 1-2 hours a day if you send any decent volume.