Quote:
Originally Posted by marlboroack
I have 1.2 million emails here, some going as far back as 1998! I'm willing to sell for 1 person, just need to learn the art!  |
Ok chief, here's what you need.
1. You will need some sort of 'opt-in' platform. Preferably with time, date, IP stamp.
2. Mail platform. Many to choose from. Novice to kick ass.
3. Understanding ISP and access to IP's.
4. Good cleaning service to eliminate traps and bounces. Especially with old. I recommend IW.
For smaller lists, you could get by with an ESP if you wanted. I would clean that data however before trying to mail it. If you are going to keep building up your list, you need a decent privacy policy on your sites and a way to get legal double opt-in addresses and time/date/ip/url stamp them preferably. If you are going to do this seriously, long term, and volume you really need a solid platform. That can cost you a few bucks.
There are many ways to mail and segment your data. You also have to figure out how you're going to target your data. Keep in mind if you are planning to mail adult, you need to be conscious of the Michigan and Utah laws on that which will be tricky if you did not track the data from the get go.
Good luck fine sire.
