With regard to the instant issue: "But 29 percent of those polled said, "No, legal action against end-users is ineffective." This would best state my opinion. I can see little point in alienating possible customers.

With regard to xlovecam's position: All of our personnel are instructed to only use licensed content and software development tools.

I would agree that the Internet "community" as a whole has little respect for copyright, licensing, trademark and patent. Most are on the receiving end they are sick of paying. Some will even try to steal hot spots ... I think that if you offer good value that you will sell. But there is a dose of reality ? buyers have become very selective in their choices the past few years.

Lets face it ? if the surfer can rub one out viewing a 10 year old full length feature for free on an illegal tube site ? they will. Probably, 90% of those same surfers were wanking faster at 20 second clips for free 5 years ago.

Lost profits may be partly imaginary.

Adapt or die is bullshit but compete or perish is still truth.