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As a lead in blog to my main site, and in conjunction with the actual World Cup, I did The World Cup of Porn on wordpress.com. It wasn't monetized at all, but it got a shitload of traffic, was mentioned on a larger mainstream German site, and it definitely served it's purpose.
While it's true that much of the traffic was due to the whole Bobbi Eden Team BJ thing, ie I got lucky, the WCOP carryover traffic still helped me make more money in that first month than I have in any of the 8 or so subsequent months, It wasn't NEARLY as much as I had anticipated, but it was still likely more than most new webmasters make in their first year. And had I been more skilled at things like simple web design, or knowing how to even somewhat properly monetize a website, it would have likely been much more.
Sports + Porn is the new black.
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