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If you were the .xxx guys, what would be your next step... To lobey governments and various groups to have all porn sites have to use .xxx to protect kids. At this point all porn companies are going to have to purchase their .xxx domains to protect their brands and to be prepared for that sort of outcome. I don't see that they have much of a choice now.
Of course the eventual outcome will be even worse for all porn companies as being blocked/filtered will results in even less revenue.
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