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OK I watched it a second time, this time taking note, lights off.
So you've got this girl character running around the countryside taking photos!
But... she's not put up on the screen for you to know, first viewing I thought it was a bunch of different girl characters...
All you have to do is repeat the running girl scene in the final shot - hang for 5 seconds with LOFTUS written over the running girl - THATS YOUR POSTER!
The 1/2 second flash of the girl running at 33s, put that onscreen at 38 seconds instead of just the word LOFTUS.
And the blood spurting on the word loftus, that has to be like 10 liters not a squirt from a hypodermic!
Dammit a horror movie needs a poster!
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