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I don't know how it panned out but I remember on dragons den (canada)
There was a woman who came on the show with Miss Lube or Ms Lube as her car garage/workshop. Clearly playing on the Mr Lube trademark.
Obviously you couldn't trademark the term "lube" but this obviously was infringement.
Same with fuckbook and sexbook I would think. But I don't know.
Just making an observation.
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