Originally Posted by Ross

We notice massive fluctuations depending on our marketing strategy. For instance, if I do a banner with my hottest piece of content, I can get about 3-4% ctr, if I throw on that same banner Get Your $1.00 2 Day Trial then the ctr drops to about 1% because people know from the get go they have to pay.

We do a lot of A B testing with all different kinds of stuff to find out what works for us. We have a very good idea now and we stick to that strategy. I would highly recommend really looking at the sites you are advertising on, what you competition does and cater to that specific sites surfers. Very rarely do we throw a banner on more than 1 or 2 sites, we like to be specific to the audience if possible.