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Old 04-17-2011, 01:52 PM  
james_clickmemedia
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Join Date: Apr 2003
Location: Texas / London
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Quote:
Originally Posted by TheDoc View Post
CB's aren't actually 1 out of 100, which gives you 1%.. It's 1% over 100 CB's monthly, with a per-transaction ratio and monthly volume, all added/twisted together to give ratios to people that actually have ratios.

The bigger you are, the more you have to watch this.... and just because someone has multiple merchant accounts doesn't mean they're rolling CB's or exchanging volume. Because, once you're TB's size, if you pump a merchant account with sales - you can never stop, or you will always hit the CB limits.


I buy based on ROI, if my average is $30 PPS right now, no traffic buy in the world would get more than that.
I am not going to get into a discussion over how to manage merchant account and how CB's ratios are calculated. I am sure somebody finds what you have posted useful, thanks.
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