Quote:
Originally Posted by james_clickmemedia
We have tried many price points over the years and lowering the monthly re-bill rate does not increase retention enough.
Also everybody plays the 1% ratio game that's why everybody uses multiple merchant accounts. It is nearly impossible to stay below 1% no matter what your volume.
In respect of the monthly re-bill rate it is great if affiliates can generate traffic cheap enough. We buy quite a bit of traffic and getting it cheap enough to make a profit on $20 pps is impossible in my experience. By that I mean it costs me more than $20 to buy enough traffic to get a join so I need to be paid at least $30 to hope I make a profit.
To each their own I guess.
Maybe I just suck at buying traffic.
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CB's aren't actually 1 out of 100, which gives you 1%.. It's 1% over 100 CB's monthly, with a per-transaction ratio and monthly volume, all added/twisted together to give ratios to people that actually have ratios.
The bigger you are, the more you have to watch this.... and just because someone has multiple merchant accounts doesn't mean they're rolling CB's or exchanging volume. Because, once you're TB's size, if you pump a merchant account with sales - you can never stop, or you will always hit the CB limits.
I buy based on ROI, if my average is $30 PPS right now, no traffic buy in the world would get more than that.