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Originally Posted by Choker
Pauls continuing breakdown live on GFY. Entertaining thats for sure
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I told people 10 years ago that the business model of giving away tons of free porn and selling crap sites was a flawed model and would lead to the decline of the business. Even you agree with me, now selling to Tubes and saying the price of traffic has plummeted.
The continual breakdown of this business is amusing to watch.
Read this.
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Porn was never massed marketed until the Internet. It didn't have to be. From Playboy down to Max Hardcore they knew their core market would find them. The only marketing that really counted was getting the product on the shelves. The end users who buy will find it most of the time. Be it a Playboy on the top shelf or a video in a porn shop.
The Adult Internet professionals were under the illusion that millions who would buy porn but couldn't would if it was more available. Wouldn't buy a Playboy or Penthouse?
So they started out spending a fortune marketing. Which was mostly giving away free porn. Suddenly they had millions looking at porn, and a tiny % buying. They never considered that instead of giving access to millions to buy, they gave access to millions to not to buy.
Tubes exposed something porn professionals always knew. The core market is a 20 minute market. They look at porn, jerk off and get back on with their lives. Few read a magazine cover to cover and few watch a film start to end. They watch, wank, cum and get on with their lives.
Giving away millions of free images on a TGP, meant millions who had to buy a magazine, now didn't have to.
To make "marketing" more saturated affiliates were paid far too much, given far too many tools and everything else they wanted. The members area of sites were built on content to satisfy affiliates needs and not customers needs. The result was obvious, many large sponsors most active servers were the ones that hosted the free content. The traffic consuming free content was far in excess of the traffic spending money.
Many many people people could build an affiliate program, some better than others, but the proof is there. If it's so hard how are so many able to do it?
Being an affiliates is about the easiest thing possible online. If not there are 10,000s of very clever people.
All dedicated to giving the consumer his 20 minutes of pleasure. Without paying.
Some for a while earned a great living, some earned a good living and the majority eared a living.
By satisfying a 20 minute need for free you lost your core market in porn. Why buy 43,200 minutes recurring when 20 minutes is free, every time you need it. Tubes proved this principal spot on. Now people who were giving away 20 minutes of pleasure agree with me. Because someone else is giving it away better than they are.
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Of course it's all wrong, sales are soaring, there has never been so much money in porn. Because we give so much away for free.
