Quote:
Originally Posted by ottopottomouse
Known several people in the past with their name on a similar leather bound book titled " All I Know About Women ". Only funny the first time though.
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Thing about the leather book is the joke isn't as good. It's the cover of this that really makes it work.
Shed researched self help book covers, found 4 or 5 he liked best and wrote a really tight brief for the designer. The addition of the brain drawing, the lie about him being a professor, even down the the gsm of the cover stock.
All these help sell the joke much better than the leatherbound idea.
I think the same joke can be funny if refreshed.
Anyway, the only reason I posted this is because it shows how totally unimportant content is when you are selling a product. It is totally down to the packaging and marketing. And he got a blank book in the top 50 of amazon.
