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Old 05-31-2003, 01:29 AM  
Kimmykim
bitchslapping zebras!!!!!
 
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Join Date: Jun 2001
Location: In a shack by the beach
Posts: 16,015
The AVS should be able to argue in their own defense that you are merely advertisers, at least with the regular AVS sites. With the platinum, gold, etc type thing, that's going to be much harder to prove...

The premise of an AVS is not really that much different than that of any site that allows the affiliate to bypass the tour pages that are standard and have been approved by Visa and link to pages within the tour or to the join.

I know the IPSPs are lobby Visa rather hard to leave the AVS situation alone.

But at the same time Visa is on a rip and a tear to protect their brand image and cull out some of the deadwood (or whomever they would like to see dead) in the business.

If they were to start surfing around and finding a lot of things they don't like in AVS, especially if they were to find terminated URLs that were now being processed in AVS systems, I think they would take a much harder look and stricter stance on things.

There is also the matter of the free AVS -- where no transaction to the AVS site actually takes place, the transaction is to a cross sell or similar type of site... what does Visa do then? They don't have much of a ground against the AVS given their current regulations... but I'm sure they can change those if need be and quickly lol...
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