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CPC is always changing (sometimes 20 to 50% daily). You just need to stay on top of it. You're right in saying that VOD is a long term thing, often losing money on the initial conversion. It's customer retention (not at all like monthly membership retention) that generates the true profits. This is what VOD is all about.
These aren't customers who join a paysite and realize that they are being billed, re-billed, cross-billed, etc.. for something they aren't even using anymore and then they cancel and possibly charge-back. VOD customers stick around a very long time because they aren't getting billed unless they buy minutes. Nobody is breathing down their neck. They're in full control of their money.
But let's get back on topic. The bottom line is that search engine traffic brings a customer that is specifically looking for the product/service we provide (at least this is the way we run our campaigns). My feeling is that traffic from "brokers", "ad networks" or whatever they're calling themselves is "leftover" traffic. Traffic that these publishers cannot monetize themselves so they just ship it off for re-sale.
Precisely the type of traffic explained in post #27. So a CPC from a broker is $0.01 and, maybe $0.50 from google. If one cannot convert even 1:10000 from a broker, what's the point?
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