While there are many blogs belly aching about the recent Panda/Farmer/Scraper algo update, an interesting issue is being raised: Is Google Too big to fail?
Source:
http://www.stayonsearch.com/google-a...claims-victims
Quote:
Whatever Google does impacts the entire commercial Internet structure. We have experienced the downside of this situation very recently with the Big Banks almost collapsing and causing a global meltdown of the world?s financial system. The argument there was that the big banks were considered ?too big to fail?, which is how they managed to capture so much taxpayer money to bail them out. I?m not suggesting Google will ever go cap in hand to Congress for a bail out, but there is a serious systemic issue when one company wields so much power over the market.
You?re going to see something of what I mean when the Google algorithm changes are rolled out worldwide. Despite all of the upheaval caused in recent days, the changes only impact the United States at the moment.
The fundamental takeaway from the algorithm changes and their impact on traffic patterns and rankings is simple ? we need more search engine competition for Google so that systemic shocks to eCommerce are minimized. Google cannot be allowed to become too big to fail.
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