Quote:
Originally Posted by Evil Chris
I got to thinking this through a little further.
My main point in all of this was never really addressed by anyone, and that is the traffic buyers ROI. If I make a traffic purchase of (example) $1000, I'd like to think that I can, at the very least, make that back from purchases at the front door of my site. I mean, if I can just break even at my own front door, I'd call that a win. But if I'm forced to upsell, cross-sell, email, etc. just to break even, it's a loss. Besides, how is this affecting the consumer? Or does anyone care?
I'd really like to hear from a few brokers on this question. Are you serving the publisher or the advertiser?
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I think I said this earlier but I'll repeat it - we have many customers that are making healthy ROI's without any additional crossells, upsellls or shenanagins - just sending traffic to their join page. A few posted in this thread, but there are many more.
As for who I am serving - I have to keep a balance between the advertiser and the publishers. See my last post.
I think you maybe you havent been able to make monery through purchased traffic? That may be the product your pushing or the landing page, or indeed the traffic. I know that VOD can be hard sell with all the free tube content.
Cheers.