Quote:
Originally Posted by Evil Chris
I got to thinking this through a little further.
My main point in all of this was never really addressed by anyone, and that is the traffic buyers ROI. If I make a traffic purchase of (example) $1000, I'd like to think that I can, at the very least, make that back from purchases at the front door of my site. I mean, if I can just break even at my own front door, I'd call that a win. But if I'm forced to upsell, cross-sell, email, etc. just to break even, it's a loss. Besides, how is this affecting the consumer? Or does anyone care?
I'd really like to hear from a few brokers on this question. Are you serving the publisher or the advertiser?
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Hi Chris,
That's a very good question.
At ExoClick.com we do our very best to serve both sides. However we do not consider ourselves as traffic brokers but as an ad network. The difference comes from the fact that we provide a technology: a proprietary ad serving platform. Rather than just connecting publishers and advertisers by email and IOs and taking a commission, we really control both sides by buying the traffic ourselves, we filter it, geo target it and provide a real added value to our partners.
- To our Publishers by managing their ad spots and monetizing their traffic worldwide. One ad code can rotate hundreds of campaigns worldwide. Our algorythm makes sure to display the best ads to generate more earnings. Publishers can follow their statistics (impressions, CTR, CPM, earnings) in real time. Every campaign running on ExoClick.com is approved manually in order to display quality ads only. This allows our Publishers to focus on webmastering: building their sites, working on SEO and getting more traffic. We do all the rest and we've been paying weekly for 5 years.
- To our Advertisers by providing a transparent marketplace of sites to buy traffic from.
We give the opportunity to buy geo targeted traffic from the BIGGEST porn sites out there. You can signup, load 50 bucks on your account and choose the adspot you want to test. No commitment, no set up fees. In less than 15 minutes, your ads are displayed safely on the ExoClick network gathering 1 billion ad impressions a day (mostly from North America and Western Europe). If you're not satisfied, we refund the budget left on your account. No bad blood.
About conversions, we provide similar tracking tools than Google adwords: Pixel tag, s2s API to track sales and ROI in real time. Our ad serving technology also provides split testing options, multiple targeting criteria, multiple capping options to control every single aspect of the delivery of your ads. Naturally our team of account managers help our Advertisers to optimize their campaigns every day.
If, new brokers are popping up, i think that many of them won't last. Only a few are doing well and they can be counted on one hand. We've been paying Publishers every week and providing quality traffic to Advertisers worldwide for 5 years and we keep growing. Many partners have been working with us since the very first day. I believe it's because we do care about them and because we do provide a real added value to both Publishers and Advertisers.