Originally Posted by Evil Chris

I got to thinking this through a little further.

My main point in all of this was never really addressed by anyone, and that is the traffic buyers ROI. If I make a traffic purchase of (example) $1000, I'd like to think that I can, at the very least, make that back from purchases at the front door of my site. I mean, if I can just break even at my own front door, I'd call that a win. But if I'm forced to upsell, cross-sell, email, etc. just to break even, it's a loss. Besides, how is this affecting the consumer? Or does anyone care?

I'd really like to hear from a few brokers on this question. Are you serving the publisher or the advertiser?