Quote:
Originally Posted by GTS Mark
May I ask you these questions...
Why are there content brokers?
Why are there 3rd party merchant account brokers?
Why are there feed brokers?
Why are there traffic brokers?
The answers can be quite simple and they can be quite complex... For us who work in the traffic brokering business many of the publishers we work with want to focus their efforts on building their sites and traffic and let us handle the advertising sales. They don't want to spend all day on the phone talking to people, or handling credit card processing for advertisers, or handling invoices or handling the ad management scripts. Plus they don't want to jump between affiliate program to affiliate program trying to keep track of the next best thing. Plus on top of that tracking down the affiliate programs that don't pay them... We handle all those needs and alot more...
Chris the simple fact is that you're not converting your traffic properly and or you're just not promoting the right thing (with the traffic you're buying from other brokers) or maybe you didn't do enough research before you bought the spots? I don't think it's fair that you take your anger out on traffic brokers in general (trust me, there are some real shit ones out there i know LOL! they drive me nuts too LOL!). We've been doing this for almost 10 years now and the ones that don't take care of their clients get bounced out the door just as fast as they come in. I can pretty much count on one hand who i would honestly suggest buying traffic from and most of those guys have been around for almost as long as us.
Anyways I'm not posting this to start shit with you or other people but i just don't think it's fair that you paint us all with the same brush.
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Mark, having said all that... do you exist to serve the publisher or the advertiser? Looks to me like the publisher, and hey best of luck to you if you're an advertiser.
I'm not angry, and I'm not painting all brokers with the same brush. You'll note that I said MOST, not all. And my post is mainly fair warning to anyone considering a traffic purchase from a broker. I'd agree with you on your points about taking care of the publisher's traffic on their behalf while they develop other things, but the mark-up on that traffic is laughably high, and I understand that IS the traffic broker's profit margin.
Since you mentioned it, what does "not converting my traffic properly" mean? Shouldn't you attempt to help the advertiser make a few good decisions? I mean, you're helping your publishers, right? Or does it mean that it behooves me to convert my purchased traffic into dollars at any cost? A lot of people (most, in fact) are simply not set up to have multiple levels of monetization in place. It's almost completely dependant on their business model.