Bulk traffic buys - traffic brokers
If you're thinking about buying traffic from any of the current brokers out there, you might want to read this. This isn't really brain surgery stuff, it's more common sense really but here goes...
If you're going to be buying traffic from one of the many brokers out there, you better be able to monetize that traffic in more ways than one. If you're only set up to monetize at the front door of your site, you're going to lose each and every time. At the (overly inflated) price of hits from just about every broker out there, you're going to have to be set up to convert those clicks several different ways be it your own paysite front door, cross-sales, a multitude of upsells, and quite likely email campaigns if you're collecting emails from that traffic at some point.
This goes for regular and mobile traffic. Any traffic really, but the new cash cow seems to be mobile.
Also... you need to scrutinize the FUCK out of that traffic you're paying for. Where does it come from? How is it being collected, diverted, re-directed, or skimmed before you pay way too much for it? Things you absolutely have to know.
A couple years ago there were a few decent brokers out there. Now I'm seeing new ones popping up weekly. I always ask the source of their traffic and always get a wishy-washy answer about how they don't want to reveal their clients, etc. Translation... just bend over.
Bottom line here is, most of the traffic that brokers are selling are hits that the publishers either a) can't convert themselves, or b) are too lazy to convert themselves.
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