Quote:
Originally Posted by Paul Markham
No one has spotted the obvious, or maybe they did and want to ignore it.
A very large part of this industry relies on getting someone to sign up for 30 days recurring. Yet fewer and fewer customers are willing to do that. So they don't buy anything.
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1000's of sites with non-recurring options on them, and a recurring option with it, it's not like one option wins so well that you remove the other, if anything value of join wise you drop the non-recurring - and it's not like your ratios drop because you do this.
People without question know how to stop recurring billing if they don't want it.
And recurring billing is used in every modern Company in the world... it's standard for almost everything you do in life, so people aren't really afraid of it.