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Just think of a completely scale-able server environment, run whatever you think will grow on it and don't worry about setting up new servers etc. as it happens with a few clicks.
Or the other way around, your business drops for a while, you just decrease your instances that you need.
Makes sense?
//Edit: Another type of scenario: You expect a large spike in traffic to one of your sites, you start some instances of your site within EC2 and add it to your load-balancer, when the spike is over you turn the instances off and stop paying... (on demand computing)
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Skype: jokerempire | Silent Circle: joker
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