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With high volume you should be testing every single reputable sponsor of that type and then tracking the results. Don't go by what people tell you. See for yourself. Then always keep at least one on standby for if the numbers go south and switch things out. Here's a good scheme. #1 - 90% traffic, #2 - 5%, #3 - 5%. Switch according to revenue monthly. You keep the other guys supplied with a little traffic so you can always keep your main sponsor on their toes. If they do badly they go down.
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