Quote:
Originally Posted by Machete_
so these assholes buy a $1.95 Trial and then proceed to cancel right away
is this normal?
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You should not assume that he's an asshole or is out to scam you. Instead, always assume that he is a qualified customer who liked what he saw on your tour or pitch pages, and decided he wanted to join.
What then, made him cancel?
What you need to do is go through your tour pages very carefully. Does your members area deliver everything that your tour promises? Are you sure? Are the models that appear in your tour also in your members area? How about the photo sets or clips? Scenes? Etc?
The best way you can answer this question of course is to send an email to this person (and everyone else who has ever canceled their subscription). Just be honest and ask them what you as a site owner could have done to keep their business longer.
Site owners think that 3-day trials are an easy way to hook new customers but I would say that the exact opposite is true. Think about it: Your site's members area has to now be PERFECT to keep this customer. If anything, you are creating a kind of a pressure on your website, on yourself, and on your customer to convert him AGAIN from a 3-day user into a recurring monthly user. I think that in order for this to really work, your site has to go way beyond what was promised now to keep him happy.
Good luck!