Originally Posted by Paul Markham

Don't get me wrong. Mail order porn can and does make a fortune. www.astral-blue.com is proof of that. Plus as I said there are already companies in the market doing it.

You have 2 hurdles to cross, one is legal. It's illegal to send porn by mail order in the UK and as has been pointed out in some places in the States. You run a risk, maybe operating from a safe haven will protect you.

It will add the problem of the time people will wait. Don't listen to the "impulse" buy clowns. Selling a repeat sale product on impulse shows how little they know about marketing porn. The only impulse is which one to buy this month. Online porn impulse buying went out about 2000. We now rely on seasoned buyers for the main part of our income. Just like all porn markets.

And for that it needs to be quality. And sadly there's little of that around. Forget about putting your, mine or 95% of online only porn onto Blue Ray and think it will sell to seasoned buyers, your core market. It won't, because it's simply not good enough. What ever you try to sell needs to worth buying again and again and again.

Retention times on Internet paysites show it's not. Otherwise you'll be forever looking to replace impulse buy customers with new impulse buy customers. Impulse buyers are apt at losing the impulse very fast and not getting it again for a while.

Porn websites aren't anything like BMW. More like Trotters 3 wheeler.



Then there's budgets. Do you have enough to set this up? It will need an office where you won't be getting a bang on the door. Stock that covers a number of titles or are you going to buy one of each and dupe them? That will need a license or you'll be pirating.