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Old 03-20-2011, 03:02 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by Kiopa_Matt View Post
That you forgot to adapt to the evolving market?

Seriously, blaming market conditions is one of the worst things you could do as a business owner. To a point it's fine, but you're crossing the line.
Another one who can't see the point.

So here it is.

The cost of promoting sites was far far too high. The cost of filling the sites (what the customer paid for) was far far too low.

The consequences of that was sites were full of crap to poor content. Some shot by shooters whose content in the glory days, not today, wouldn't sell 10 times @ $50 a scene non exclusive. Shooters who didn't have a snow balls chance in hell of selling a set to a magazine non exclusive for $1,000. Let alone selling it over ad over again and making 3 times that.

Then there were people who thought all it needed was a camera and naked people to shoot porn. Maybe it does, but not GOOD porn.

This meant the entry level to open a site was about the lowest thing in the business. Even DVTimes manages it. So a saturation of sites all competing for the same customers and the only way to get them was to give affiliates every tool in the box.

Which meant 10,000s of affiliates. From Robbie making a sign up every second to DVTimes. Again all competing for the same customers.

And the only way most knew how to compete was to load the site Internet with more free content. And load their sites with more crap content.

So in the end it was too many people chasing too few customers who were getting fewer and fewer.

Then Tubes hit the game and the idea of giving away free content to get a sign up per 1,000 surfers came to fruition. And people blame the fact that they have user uploaded content and call it illegal. Well that's a red herring. The truth is even if by some fluke they had to remove all unlicensed content, PornHub and a small number of porn Tubes would still be where they are today. BECAUSE the cost of content is so low they can afford to buy enough to keep their traffic.

And their traffic prefers free Tubes to paysites, for more reasons than the free part. If you can't sell porn for $1 a day, or lower, something is wrong. Could it possible be your sites aren't worth $1 a day and you haven't evolved and adapted?


Basically the online porn industry lowered the bar so low it saturated itself and not with customers. It's saturated with suppliers.

Quote:
Originally Posted by Kiopa_Matt
That you forgot to adapt to the evolving market?

Seriously, blaming market conditions is one of the worst things you could do as a business owner. To a point it's fine, but you're crossing the line.
Funny post. I've adapted to the changing markets far more than anyone here.

Started selling photos via mail order.
Then sold sets to magazines and via brokers, which we still do.
Then sold videos mail order.
Then sold videos to large video companies, Met Homegrown long long ago, didn't do a deal as we couldn't agree on price.
Then went to full time magazine shooter and selling HC to video distributors.
Then sold via brokers on the Internet, like Scarlett.
Then opened a content store.
Then opened another one to cover a different market.
Then sold to mobile phone companies.
Then opened a paysite and then another one full of content I shot in the 80s and 90s.

Now adapted to what I expect to be my last move. Sitting back and sad that this industry is where it is today, it's helplessness in the face of a threat lack on innovation and adaptation.

Adaptation Adult Internet style = Keep up with the new trends in giving away free porn. As cameras improve by the latest one.

Otherwise what does adaptation online mean?


Quote:
Or, the GOOGLE search results are an engine of "policy" designed to destroy the adult business by flooding the market.


Its making porn more viewed than it ever was. Just less profitable. Don't forget Traffic is King.
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