03-19-2011, 10:56 AM
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not antifa
Industry Role:
Join Date: Dec 2008
Location: invisible GNC
Posts: 67,932
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this article explains my view perfectly-
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The strategy for Thinkmodo is to make videos that viewers will think are clever and authentic without overtly pushing or mentioning a product, Mr. Percelay said.
"We're pushing the engagement of an idea which leads you then to the product," he said.
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the NY Times wrote an entire article about it, so did THR.
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from wednesday:
http://www.nytimes.com/2011/03/17/bu..._r=3&src=busln
http://www.hollywoodreporter.com/new...es-buzz-169169
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He makes a good point and I agree with that, but they're going about this entirely wrong. I didn't get "lead to any product" at all. This is exactly the lazy marketing he's talking about! No one knows the video has to do with anything until, oh right, you read a huge article telling you EXACTLY that.
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http://www.firstshowing.net/2011/epi...promote-movie/ |
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