03-15-2011, 08:05 PM
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Shank-A-Potamus
Join Date: Jan 2002
Location: Atlanta, Georgia USA
Posts: 1,756
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Quote:
Originally Posted by NETbilling
Hi,
I have been doing shows since 97 and have been many, many, many of them. While some usually just send employees to attend, just as with my business itself, I am very involved in the shows too. It sends a message to our clients and prospects as to the owner's involvement, I feel and I have received a ton feedback as such from our clients.
While I do travel to visit clients throughout the year, we have alot of client interaction time at the shows, all in one place. It's funny to me how some of the owners just think it's cool to roll in for a day and do some "private meetings" outside of the show, and then take off. Are they hiding something? Are they unfriendly, unsupportive of the industry, or just "too cool" to mingle with the attendees.
By "being there", I have made many lifelong friends and have acquired many clients over the years, and continue to do so.
p.s I hope I am not offending anyone who falls into the categories I have mentioned above. It is just my personal opinions.
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I never "rolled in for a day" but several years ago I did start scheduling appointments at all the shows pretty much back to back to back during the day and then I would go out at night but not always to the same places as the majority of the attendees. I think you are right in that during that time I kind of felt like I lost some time that I could have been creating new relationships. For the last year, I have still scheduled some meetings but I have always set aside time every single day to just hang out on the show floor/lobby bar/courtyard etc to just hang out and talk to people I haven't seen in a while and meet some new ones, too.
Good advice, Mitch!
--T
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