This post is all about today and the last 10 years.
Todays problems in online porn are many. Free content is just one. The other that has effected us all is saturation. Not saturation of a single scene, for me that's great.
It's saturation of sites and affiliates. And now the lack of customers to sustain the saturation.
10 years ago there was very few sites compared with today and a lot less affiliates. Less traffic, but sign ups were a lot easier to get by the few sites for many reasons. One was the lack of selection.
For the last 5 years it's got to be more saturated. More sites and more affiliates trying to sign up less customers. And yet few have tried a different approach. Most carry on playing the numbers game, if a site doesn't convert, get more traffic. If an affiliates doesn't make enough, get more traffic.
Yet it's obvious some sites stand out. MILF Hunter, Alsscans, Hegre are just some. Why, because the content is good. It gets good views, it gets good traffic, it gets good conversions, it gets good retention. All because of the content.
Sites who compete with every other low to middle range content site don't do so well. Because we're not selling to idiots, we're selling to clued up guys who know if a scene is good, know how to separate a good site from a bad one. And when they make a mistake, get wiser and know how to cancel a recurring membership.
Many add more than enough content, exactly the same as what the site is already full of and none compelling enough to make a lot of members stay longer.
As an example. By improving retention 1% a site adds 50% of that money to it's turn over. Because the other costs are paid for. The affiliates earnings also improve. What's the only thing that controls retention? Content.
If a sites content is no better than 100 other sites, the member knows this and will wander off sooner to one of those sites.
Now tell me what that has to do with yesterday?
