Quote:
Originally Posted by signupdamnit
I think there are still big openings for good programs to sweep in and offer a nice deal to affiliates and a great product to consumers. If you look back in history (minus the tubes) this is how most of the big guys got big. They paid their affiliates well and they built up a brand. Affiliates would send them some traffic and see great ratios and then think "Holy shit these guys convert great!" and send them as much as they could. It was a partnership with both parties benefitting near equally. Unfortunately a lot of these companies got greedy and decided that their affiliates were earning too much. They decided to take out more of the cut by using various slick tricks. They no longer are a good deal for affiliates but they choose to rely on their momentum and the stupidity of affiliates.
There are openings in 2011 for good programs like this to take over. They just have to shun all the common tricks their peers are using and offer the affiliate and customer a good deal. Sure many affiliates are stupid and will fall for the tricks others are pulling but there will be some who will realize a good deal and in the long run the numbers should speak for themselves.
Do you think I won't send you traffic if you offer me a fair program which converts 30% better and rebills 30% better than the other clowns at the same price point? Of course I will. But all your marketing means jack shit. I'm actually looking at the numbers and I'm checking your program for bullshit. I'll notice if you are better than the other guys both pre-signup and post-signup. Affiliates are running businesses too. We're not a bunch of idiots sitting on the couch jacking off to your sites and looking to make some beer money. Please quit treating us as if we were.
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Yeah.. a-lot of the big boys got fat by having affiliates put their brand in front of everyone on the whole internet. Having a swarm of affiliates promoting your brand is a wonderful thing, if you think about it. You pay them this or that when they generate a sale, but even if they get it every time without question - you're still getting your brand out there in a BIG way.
You are so right about affiliates not being stupid. If I ever know how to generate traffic again, it's no bet that I will always be ab testing ... always. Whoever pays more for the traffic: "Gets it" (double meaning)