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Not entirely true...
To be honest, I would rather find someone where my site content closely matches my trade partner, so that the surfer clicks on BOTH sites, and shows good productivity on BOTH sites.
That is how you develop LONG TERM and PRODUCTIVE trades. Just like relationships, you need to weed out a few bad apples to find the right partner.
Once your site is stable and generating good SE traffic and productive trades, you should be able to basically sit back and watch the sales flow in...
All of this takes work and time of course.
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