Mobile traffic sent to the right sponsors is gold, you just need to know what is the best sponsor for each country and add GEO to your Mobile redirects to send it to the right sponsor per country, in fact it applies for any kind of advertisement, but it's KEY with mobile due to the different billing methods per country.
This is yesterday for some marginal traffic in one of my tube sites from a given country and a good sponsor for that country (
Sex Goes Mobile)
