Quote:
Originally Posted by DamianJ
Where are the case studies from these content protection companies proving that they have shown a ROI on the monthly fees they charge?
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What's the ROI for paying an alarm company to monitor your house?
What's the ROI on paying insurance if you never have to use it?
As Doc said, it is about ownership and protecting what is yours.
Everyone protects their brand and personal valuables. Why not do the same for your intellectual property? The price to protect it is minimal and it's just another small cost of doing business.