Thanks Shap and all the other attendees for their participation and feedback. It's very hard to get across what the event is about because as Shap said there really haven't been any similar events in this industry.
Our position around the Content Protection Retreat is around education, collaboration and options. With knowledge about the problems, our rights as copyright holders, and services that provide solutions, each company can determine the best mix of strategies for their company.
Regarding some of the other comments on piracy in general. Here is my opinion:
Piracy is part of being in the business of producing media, but ignoring it is one of the worst things we can do. Just like department stores have to deal with shop-lifting on an ongoing basis and consider that as part of the business, they put things in place to minimize it from happening in the first place, create ways to catch it when it does happen, and follow through with consequences to those that steal from them. They also upgrade their technology to deal with it and I'm sure they update their policies to reflect their legal rights.
It's that simple. But to continue the department store analogy, each department store is responsible for their own policies, but as more and more department stores create consistent policies, the more they contribute to the overall commercial culture & consumer perception that:
1) Stealing has consequences
2) Gettting the item for free is a hassle
3) Buying the item has value in itself (quality, convenience, risk-free, etc)
I'm sure department stores still have theft going on, but it's reduced to a minimum.
And I dunno, but when a piracy site is ordered to pay $110 Million in damages, like what the MPAA did with TorrentSpy 2 years ago, I would think they made it incredibly inconvenient for them and others probably think twice about opening up similar business models.
http://arstechnica.com/tech-policy/n...es-to-mpaa.ars
People will claim (especially those on the other side like Torrent Freak) that the MPAA and RIAA's efforts aren't working, but I would disagree because the average person does purchase movies and music. In my opinion, it's the adult industry's strategy of doing pretty much nothing that didn't work because it's resulted in the average consumer thinking porn is free. (see user comments on
https://youtube.com/watch?v=U114qDMORFM
However, our industry mobilizes fast and we've seen a lot of action and we're seeing a shift in both site-operator and end-user perceptions in a positive way. So I encourage all studios to seek the information about copyright infringement, copyright holders' rights, and anti-piracy services that are catering to the adult industry.