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That's an awesome article... I just got done reading it. Pretty hilarious what the PR person said about Penny's:
?J. C. Penney did not authorize, and we were not involved with or aware of, the posting of the links that you sent to us, as it is against our natural search policies,? Ms. Brossart wrote in an e-mail. She added, ?We are working to have the links taken down.?
Yeah, sure... so your CTO who instructed your webmaster to contract the SEO firm to purchase thousands of backlinks has been in communication with your public relations person to tell you that no such backlinks purchases have taken place. Right...
So basically they'd like you to believe that someone is building thousands of backlinks to JCP for charity. And... they're "working to have them taken down".
What a hilarious line of BS.
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