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What they SHOULD do is focus more on their API so that it's a single service that handles every aspect of Facebook...
Then focus on building out the website (utilizing the API), and crowd source everything else... Their iPhone app sucks IMO... haven't seen the Android one...
Either way there are thousands of developers out there capable of building better mobile apps who could make a $1 off every sale and deliver a better product because they would be a team specifically focused on that particular app as their entire model...
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