View Single Post
Old 02-02-2011, 03:42 AM  
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by alf6300 View Post
I agree that poor/serial content is one of the weak links of the industry.

HOWEVER, it is really not uncommon in other industries to spend much more than 50% of budgets in marketing. (fashion brands and soft drinks, among others, spend typically much more than this percentage for their marketing. The music industry, in the good ol' days, could spend 90% of budgets in marketing, in any given year - it's fucked up now, but for other reasons)
It's the weakest link. Because now BW costs are so low and speeds are fast it has left 1,000s of site with nothing to sell that's different from the next guy and what's given away for free.

Even Brazzers content is nothing exceptional, it's average and cloned on loads of sites and given away for free by themselves on their Tubes. It really makes no difference if they only give away 5 minute clips of their own content. They give away the same scene from another site in full length.

Comparing porn to fashion, soft drinks and music is flawed thinking. Theirs Kudos about wearing a Gucci outfit, drinking the in drink and listening to the latest music. But not in jerking off to "Bum Boys of Brazil"

maxjohan building trust to get a $30 join is only the first step. If you can't deliver on that trust you're double disappointed and less likely to trust as fast again. After 15 years of relying on failed selling techniques we are where we are today. Porn is a regular requirement for the customers, we treated it as a one off sale.
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote