Quote:
Originally Posted by Paul Markham
The business model of spending 50% or more on driving traffic and 5% to 10% on the actual product was flawed.
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I agree that poor/serial content is one of the weak links of the industry.
HOWEVER, it is really not uncommon in other industries to spend much more than 50% of budgets in marketing. (fashion brands and soft drinks, among others, spend typically much more than this percentage for their marketing. The music industry, in the good ol' days, could spend 90% of budgets in marketing, in any given year - it's fucked up now, but for other reasons)