Originally Posted by ShellyCrash

I'm a fan of developing a project and rolling it out in phases. Get something basic up and out first, then build off of it. You should never spend more than a couple of months laying out the ground work. The longer you spend working on a concept, the older the idea will be when you finally bring it to market.

Put something soft out there, send a little traffic to it. Tweak it, perfect it, add some more features and functionality, etc etc.

IMO that's the best way to get something up and out there. First impressions are important, and no matter what you throw at it in a dev environment things never go 100% smooth. I've seen a handful of people do a simultaneous product, affiliate program, launch announcement on a half cooked product.