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I don't pay any attention to the price point. If I like a site or I like the site's webmaster(s), then I'll test it out with a bit of traffic and see if it pays. If it looks like it is doing well, I will up promotion. I tend to steer clear of cookie cutter sites with nothing original to offer because I don't think they are really fair to the surfer, but, other than that, I leave it up to the surfer if they are comfortable with a particular price.
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