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Facebook is a media company, that has social aspects... which is why it's worth $70b+
With 30+ billion shared movies, games, stories, websites, etc MONTHLY, and 10k+ new websites integrate into Facebook DAILY and overall 500 million users with half accessing the service daily. And they are able to make a profit on that world wide traffic, this early in the game...
We're talking Googles Competition here... online market wise, nobody else compares to the global reach of these two giants. Google is worth a heck of a lot more because it does a heck of a lot more - but that just shows the power of being able to reach more people.
It would take Facebook to basically quit to stop them from growing even more.
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